Chicago, United States
Hybrid
Job ID:
12723
Date posted:
February 13 2024
Category:
Marketing & Communication
Job Level:
Manager
Marketing Content Manager
ABOUT US:
We are Alter Domus. Our name means “The Other House” and we’re a world leading provider of integrated solutions for the alternative investment industry. We believe in being different. Here, you progress on merit, not who you know. You speak openly, whoever you’re speaking to. And it’s your freedom to decide which cutting-edge kind of finance professional you want to be. Join more than 5,100 fund administration, accounting, tax, loan administration and legal experts worldwide and take pride in being alternative.
Alter Domus clients include the world’s leading asset managers, lenders and asset owners. We’re specialists who use the most innovative technologies to create unparalleled solutions for the private equity, real assets and debt capital markets sectors. This is where standout talent advances what’s possible in fund administration, corporate services, depositary services, transfer pricing, domiciliation, management company services, loan administration, agency services, trade settlement and CLO manager services.
JOB DESCRIPTION:
- Craft a content marketing strategy and implementation plan that includes content pillars, an editorial calendar with cadence, and a measurement rubric.
- Optimise and adapt the content plan continuously meet KPIs such as web traffic, page views and opportunities generated.
- Strong focus on generating top-of-funnel, inbound leads, nurturing prospects in the pipeline and producing content to drive bottom-of-funnel prospects to convert.
- Work with your team to develop and repurpose content using multiple formats (video, downloadable guides) and channels to generate and nurture leads and drive monetisation and retention.
- Produce captivating thought leadership content, based on data and insights, that can be used for PR campaigns, including white papers.
- Oversee the use of social media and content channels to amplify the content created.
- Lead and manage a team of writers, PR and comms, and design.
QUALIFICATIONS:
- 5-7 years of experience marketing B2B SaaS products in financial services.
- Experience in creating and monitoring metrics to demonstrate how content is building awareness and driving revenue objectives.
- Team leader with the ability to set clear directions and expectations for the team and freelancers, as needed
- Great storyteller with exceptional writing and communication skills, who can put people and customers at the centre of B2B marketing content in a relatable and engaging way.
- Deep intellectual curiosity, an open and customer-centric mindset, and a high degree of personal autonomy.
- Outcomes-oriented mindset with a passion for optimizing performance based on data.
- Strong stakeholder management skills and ability to work in a cross-functional team with many different role types.
- An understanding of marketing measurement tools, including Google Analytics and SEO tooling
- A collaborative mindset, positive attitude and a keen interest in raising the bar
WHAT WE OFFER:
Alter Domus provides a sophisticated, diverse, and global work environment with prominent clients. We will take your ambitions and talents to the next level while giving you the resources and support you need to succeed.
Here are some of the benefits we provide:
- 401(k) savings plan with 100% employer match up to 6%
- Flexible paid time off from 27-35 days paid off per year, depending on your level
- 11 paid holidays
- Paid birthday off
- Generous parental leave for both parents
- Health care coverage for as little as $25 per month
- Flexible Hybrid working environment
- Comprehensive training through our acADemy training program
- Dedicated people manager and coach focused on your career
Alter Domus is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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Our stories
Amanda Donohue, Senior Manager, Cork
Think ahead to five years’ time and where you would like to see yourself. That’s what I did and Alter Domus offered me the right path.
Aristidis Halikias, Managing Director, Chicago
Many might think that the financial services industry is primarily numbers and math, but I believe we are a people business. The people at Alter Domus make it what it is, and we have some of the best in the entire industry.
Carla Walmsley, Senior Manager, Jersey
Alter Domus were fully supportive through my studying path, providing study support in the way of study fees and study leave, as well as some flexible working towards nearer each exam to help me manage with work/life (and exam!) balance.
Shania Galea, Corporate Services Officer, Malta
As a junior, I learn a lot from all colleagues around me. In addition, the AD Academy keeps on providing us with all the training we need.